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Unveiling Burna Boy’s Musical Odyssey: I Told Them

“I told them I’m a genius” – these bold words mark the beginning of Burna Boy’s fifth album, “I Told Them…” This Nigerian superstar has soared to global stardom, becoming the first African solo artist to fill London Stadium with 60,000 fans. In this artistic exploration, we’ll delve into Burna Boy’s musical journey, his Afro-fusion fusion style, and how he continues to push boundaries with his latest release.

Discovering Diverse Influences


Burna Boy, an artist of immense stature, has already achieved remarkable success in the music industry. His songs have become global hits, and in 2023, he’s selling out stadiums around the world. His influence is undeniable; “City Boys” became a viral TikTok sensation, and the “Big 7” video featuring Brooklyn rap icon Busta Rhymes garnered millions of YouTube views in record time. Burna Boy seamlessly blends various musical genres, from Caribbean dancehall to UK drill, U.S. hip-hop to Ghanaian hiplife, and Nigerian highlife to Afro-Cuban percussion. All these elements come together under the umbrella of Afro-fusion, a genre he’s made his own. His distinctive voice, rich and resonant, serves as the glue binding these diverse influences together, signaling his desire to transcend boundaries.

Exploring Afro-fusion with “I Told Them” Magazine


Burna Boy has ventured so far into Afro-fusion that he created “I Told Them” magazine, a captivating document that delves into the background of his Afro-fusion project. The magazine showcases not only Burna Boy’s music but also his deep roots in Nigerian culture. It aims to explain his journey and features profiles of Nigerian chefs, fashion designers, and entrepreneurs. In one particularly enlightening section, Nigerian music critic Benson Idonije, Burna Boy’s grandfather, weaves a narrative connecting the dots between juju, highlife, and hip-hop in Lagos. This magazine provides context for the album, emphasizing Burna Boy’s commitment to staying true to his roots while pushing musical boundaries.

A Throwback to ’90s U.S. Hip-Hop


“I Told Them” explores Burna Boy’s love for ’90s U.S. hip-hop, infusing his songs with Wu-Tang Clan references, boom-bap beats, and even a sample from Brandy. This departure from the softer sound of his 2022 album, “Love,” allows Burna Boy to explore his fame, touching on topics like wealth, women, and weed. Tracks like “Sittin’ on Top of the World” bring back the ’90s hip-hop vibe, with 21 Savage delivering an impressive performance. Burna Boy experiments with various forms, with standout tracks like “Giza” and “Tested, Approved & Trusted,” showcasing his ability to craft captivating musical stories.

Moments of Self-Reflection


Amidst the high-energy tracks, there are moments of self-reflection on the album. The “Virgil” interlude captures the late designer Virgil Abloh’s wisdom on how Burna Boy can connect with the masses, while “Big 7” pays homage to Virgil and the late Indian rapper Sidhu Moose Wala. These moments reveal Burna Boy’s growth as an artist as he strives to capture the essence of the times in his music.

Navigating Pitfalls with GraceDespite his undeniable talent, Burna Boy occasionally stumbles. “Thanks” sees him responding to criticism from fans and venting against PC culture, somewhat marring an otherwise fascinating track. However, his versatility allows him to bounce back, transitioning seamlessly between different emotional tones, from frustration to spiritual contemplation, as seen in “If I’m Lying.”

Burna Boy’s journey has firmly established him as a musical force to be reckoned with. “I Told Them…” represents an adventurous promise that he will continue to evolve and push boundaries in his music, refusing to rest on his laurels.

Burna Boy has firmly established himself as a musical force to be reckoned with, and “I Told Them” is a testament to his adventurous spirit. With this album, he reaffirms his commitment to evolving and pushing the boundaries of his craft. Burna Boy’s journey is a captivating one, and “I Told Them” is the latest chapter in his ongoing musical odyssey.

David Roberts

Writer & Blogger

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  • All Post
  • Art
  • Crafts and DIY
  • Decor
  • Film
  • Music
  • World News
    •   Back
    • News
    • Events
    • Album Reviews
    •   Back
    • Contemporary Art
    • Art History
    • Photography
    • Exhibitions
    • Artists
    •   Back
    • News
    • Events
    • Movie Reviews
    • Watchlist
    •   Back
    • Interior Design
    • Exterior Design
    • Home Tours
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