Your website is your most important tool, and with the right user experience, calls to action, and optimization, it could perform as an efficient sales funnel. If you’re creating or optimizing a website for your business, there are various helpful funnel builders that mean it is easy to build an organized sales process to take visitors through the sales cycle.

Sales funnel software makes it easy to include pages to your website to drive visitors through the sales journey. The very best funnel building software will make it easier to collect and nurture leads, automate retargeting, and get these potential customers to convert into paying customers.

What is a Sales Funnel?

A sales funnel is a multi-stage process that escorts website visitors through the sales process. Sales funnels include a variety of marketing tools and tactics to bring visitors to your website, make them alert to your offerings, and convince them to get or otherwise convert. The point of a sales funnel is to operate as a conversions generator.

A sales funnel should make it simple and intuitive for web visitors to move step by step through the sales process. This can include first awareness via advertisements, information on the site to convince them that your product may be the best, retargeting for visitors who leave without converting, complete the order and payment process, and confirmation.

A dedicated sales funnel will grow up your conversion rate and assure that more visitors who come to your website become customers.

8 Best Sales Funnel Tools

We’ve selected the best sales funnel builders available so that you can increase your CRO and optimize your website for sales. These sales funnel tools will make it easy to build robust funnels in order that most customers convert on your site.

These are the Best Funnel Builders:

  1. GetResponse
  2. Leadpages
  3. Landingi
  4. Kartra
  5. ClickFunnels
  6. Groovefunnels
  7. Builderall
  8. OptimizePress
  9. CartFlows


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GetResponse is a comprehensive digital marketing tool that has a great funnel builder for converting more sales on your website. Their platform allows everything from email marketing to landing page creation and more. If you’re seeking to build sales funnels, they have excellent marketing automation and conversion funnel tools.

GetResponse’s conversion funnel tool can help create an entire sales funnel, from social ads to landing pages to sales pages and order confirmations. While their conversion funnel is something of its own, it certainly incorporates all of GetResponse’s capabilities to make a highly effective website sales funnel.

Some of the most useful features of GetResponse’s conversion funnel incorporate social ad creation, landing page creation, responsive web forms, exit-intent pop-ups, conversion-focused sales pages, and one-click upsells. Their platform accounts for every part of the sales cycle.


  • Social ad creator
  • Landing page creation
  • Web forms
  • Exit-intent pop-ups
  • Email marketing
  • Webinar software
  • Stores for products
  • Ecommerce integrations with Stripe, Shopify, Etsy, BigCommerce, Magento, WooCommerce, and PrestaShop
  • Abandoned order retargeting emails
  • Support the Payment integrations with Square, Stripe, PayPal, BlueSnap, and PayU
  • One-click upsell pages
  • Automated order confirmations


  • Functionality for each step of the sales process
  • Funnel templates
  • eCommerce integration
  • CRO capability like upsells, exit-intent pop-ups, and more
  • Marketing automation


  • Pricing is often predicated on the size of your contact list so that it can get expensive


GetResponse is one of the best funnel builders, and since it’s a comprehensive marketing tool it requires customers through each step of the sales journey.


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Leadpages is another tool that’s originally for building landing pages but is effective as a funnel builder with a bit more effort. This software is basically focused on creating high-converting landing pages, which are one of the most significant factors in a sales funnel. It includes a conversion toolkit and conversion-optimized templates, so creating a sales funnel is easy with this tool.

If you’re creating a brand new site, Leadpages works as a full website builder, so you can start from scratch. Otherwise, you can build and add new landing pages that match your site’s style, complete with web forms, pop-ups, and alert bars to generate conversions. No coding knowledge is necessary, and Leadpages offers real-time optimization advice to boost your pages.

Leadpages connects with over 1000 other marketing tools so that you can connect and complete your sales funnel together with your preferred payment processors, more, and CRM.

As far as funnel capabilities, Leadpages also offers lead tagging, email marketing, and email triggers, pop-ups, sales page templates, and good analytics.


  • Website builder
  • Landing page creation
  • Opt-in text campaigns
  • Pop-ups before users exit
  • Alert bars
  • Web forms
  • Optimization tips
  • A/B testing
  • Campaign ROI
  • 1000+ integrations
  • Leadpages Checkouts
  • Lead routing
  • Page grouping


  • Conversion optimization tips
  • Plenty of templates
  • Easy page designer
  • Focused on lead generation


  • Not made specifically for sales funnels
  • Not as robust as other tools


Leadpages is a great tool that has the ability to create funnels, but it’s not really a dedicated funnel creation tool. It is inexpensive, however, and it’ll get the job done with a little more effort than other tools.



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Landingi is first and foremost a landing page builder, nonetheless, it doubles as a sales funnel builder. The newest tools make it even better to create a sales funnel with Landingi. It comes with lots of templates and a user-friendly editor, so creating pages and connecting them in a sales funnel is easy.

Landingi’s Roadmap feature can help you map out a customer’s journey so that you can create high converting funnels with a string of landing pages. Their Funnels tool allows you to create pages with plenty of forms for conversions, connecting those pages to make a funnel. It features a lot of templates for various kinds of pages, which means you can create a sales funnel to fit your brand easily.

Landingi also includes great marketing automation tools, so that you can trigger a pop-up before someone leaves your website without providing their information. Their lead inbox is able to store visitor’s information organized, and webhooks automate your sales process. Landingi also offers various third-party integrations, so that you can connect conversions together with your sales force or email marketing platform easily.


  • Landing page creation and templates
  • Roadmap to track customer journeys
  • Funnel builder to connect landing pages
  • Automated event triggers
  • Advanced pop-ups
  • Responsive web forms
  • Lead inbox
  • A/B testing
  • Smart Sections that easily copy across pages
  • Drag and drop editor
  • User collaboration
  • 3rd party integrations


  • Lacks a shopping cart feature
  • Need to rely on integrations to create a complete sales funnel


Landingi is a great tool for landing pages and is effective as a funnel builder, but it lacks some common top features of more robust sales funnel tools.



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Kartra is one of the most suitable options for building sales funnels, since it takes customers step by step through the sales journey. This all-in-one software includes pre-built funnels, so it’s easy to change the content to match your offerings and publish quickly. In addition, it offers more customization if you would like to perfectly match your brand’s style.

Kartra makes it easy to create multi-page sales campaigns on your own website. With the drag and drop sequence builder, you are able to plan each squeeze page visually so that you can create intuitive customer journeys with UX in mind. Their funnel tool also includes a straightforward if-then rulebook, so that you can trigger certain responses to visitor actions.

Kartra includes all of the functions you have to create an effective sales funnel. This product combines landing page creation and sequencing, automation triggers, email sequencing and retargeting, lead tagging, check-out pages, and more.


  • Multi-page funnel creation
  • Drag and drop sequence builder
  • Automation and trigger events
  • Email marketing
  • Lead tagging
  • Plug-and-play campaigns
  • Advanced rule creation
  • Campaign marketplace with other user’s funnels
  • Web forms
  • Pop-ups
  • Integrations
  • Landing page templates
  • Checkout forms for credit card and PayPal
  • Affiliate management system


  • Comprehensive sales funnel functionality
  • Sequence builder is one of the best
  • Easy automation and rule creation
  • Plug-and-play – create and publish funnels quickly


  • Expensive, and the purchase price grows with your business
  • Not as many integrations as others – but most functionality is roofed anyway


Kartra is one of the best softwares out there for making comprehensive and effective sales funnels. It has essentially every tool you will need, in addition, to plug and play funnel templates that will be ready to publish as soon as you add your brand’s content.



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ClickFunnels is one of the fastest ways to create sales funnels for your site. This product is a ready out-of-the-box tool so that you can purchase their funnel software, set it up, and get ready for the conversions to roll in. To create changes to the product, you may use their easy drag and drop tool to help make the page look just as you want.

ClickFunnels is very conversion-focused, with a lot of CRO-like calls to action, contact forms, pop-ups, and more. One prominent feature is their one-click upsells, which makes it easy to provide customers a more expensive option with just one click.

This funnel building software comes with lots of features to create more sales and conversions, from A/B testing to learn which page layout or content performs better, follow-up retargeting tools via text or email, and more.


  • Drag and drop editor
  • 1-Click Upsells
  • Email and Facebook marketing automation
  • Free eBooks with expert advice
  • Follow-up funnels
  • Easy, intuitive dashboard
  • Lot of templates for leads, sales, or events


  • Easy setup
  • Very conversion-focused
  • Plenty of templates for a pre-built funnel


  • Not as many options for customization


If you’re looking for a quick way to turn your website right into a sales machine, ClickFunnels is an excellent option that’s extremely focused on customer conversion. Their One Funnel Away Challenge is a superb starter funnel.



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GrooveFunnels is a collection of online business tools created for businesses, but without the complexity and the high price tag.

In reality, it’s quite the opposite, because GrooveFunnels is not only simple to use, it is also for free.

When members sign up for a free GrooveFunnels account, they get instant access to a website creator, funnel builder, and shopping cart software, all of which enable them to get all they require to begin selling products and services online.

This is particularly suitable for those with limited technical knowledge because the complete suite of tools is so easy to use that even computer illiterate peoples can copy and paste, drag and drop and click and scroll their way to building professional-looking websites with sales funnels able of accepting online orders.

Not only that, but the free GrooveFunnels plan can also add infinite products, build sales funnels, make branded websites with complete navigation, use custom domain names, sell products in just one click, and enable upsells, downsells and order bumps to customers.

surprisingly, GrooveFunnels also has a robust affiliate program built-in, which means that affiliates can quickly start their individual affiliate programs and have their proper affiliates promoting products for them.


  • 40% affiliate commission with Platinum plans
  • Top Affiliate program
  • Excellent Sales platform
  • 20% affiliate commission with a Base plan
  • Easy to use and simple to navigate
  • Responsive pages
  • Good community
  • Unlimited access to GrooveAcademy
  • Cost-effective
  • Effective and efficient for marketing products


  • Advanced training in GrooveAcademy only be at live sessions
  • A few insignificant bugs here and there with the BETA test platform
  • Some of the GrooveFunnels tools are not available until 2021
  • Tricky for new users
  • Needs learning curve


Such a robust tool suite is typically unheard of in the software development industry, much less one that is being offered for free.

For those who are searching for the new best alternative to build funnels and sell digital products, and would like their own free complete digital products and services online sales system, now is the time to try with GrooveFunnels.


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Builderall works as a website builder and a sophisticated funnel builder, nevertheless, you don’t have to be an expert to use this tool. The Cheetah drag and drop builder is incredibly simple to use, and that means you can make the pages look nevertheless, you like without any coding. All pages are mobile-friendly.

Builderall has a huge pallet of tools to use for your sales funnel. You can build sales pages, checkout pages, a website chatbot, and more. A website automation bot, smart pop-ups, email marketing tools allow you to create rules to steer visitors through the sales process. There are also tools for webinar hosting, live streaming to Facebook and Youtube, a CRM, and e-Learning platform capabilities.

Whatever your goals are, Builderall makes it simple to create a funnel to take visitors from awareness to conversion. There are numerous templates to use, but everything is customizable.


  • Cheetah website builder
  • Unlimited membership areas
  • A/B testing
  • Super Checkout and affiliate checkout
  • Bump sells, upsells, and down sales
  • Countdown and Fixed date timers to motivate fast sales
  • Smart pop-ups
  • On-page SEO
  • Email marketing
  • Drag and drop email automation
  • Chatbot
  • Automation bot
  • Webinar app
  • Facebook and YouTube live streaming
  • eLearning builder
  • CRM


  • Lots of tools to use for numerous kinds of conversions
  • CRO features
  • Funnel automation


  • The editor is not as intuitive as others
  • Lots of tools could be overwhelming


Builderall is a great, comprehensive tool, nonetheless, it may be overwhelming for beginners new to website design. It has unique features in comparison to others, however.



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If you’re a WordPress user, OptimizePress is another great choice. Built for WordPress sites, OptimizePress aids to build sales pages and funnels without any programming skills, so you don’t have to hire a web developer. Choose from premade funnels that guide visitors through the sales procedure or create your own step-by-step funnel from scratch.

OptimizePress comes with a lot of templates, so you don’t have to create a page from a blank canvas if you don’t want to. Use their premade templates to quickly create an effective sales page. They have various pre-built marketing funnels to fit your goals, including sales, leads, product launches, eBooks, webinars, and more. Their niche options can meet your brand and industry.

All the templates are completely adjustable, so you can change anything to best meet your brand. Their automated funnel linking technology connects your pages so that visitors can move intuitively from page to page.


  • Pre-built funnels for various goals
  • Various design and styles to select from
  • Customizable pages
  • Niche branding options
  • OptimizeCheckouts Plugin
  • Membership templates included
  • Conversion optimized sales pages
  • Fast load times


  • Plenty of pre-built funnels to pick from
  • Custom funnels for a wide selection of marketing goals
  • Easy to use


  • Only works for WordPress sites
  • Lacks some functionality compared to competitors


OptimizePress is an excellent tool for building landing pages, sales pages, and marketing funnels. It’s a great choice for WordPress sites, but falls short in comparison to other tools with more advanced functions.



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CartFlows is another great tool for sales, supplying a “one-click sales funnel”. This software offers templates and training for everything, so even beginners won’t get lost or overwhelmed navigating this platform. You can create and launch a sales funnel in less than 20 minutes according to their website.

CartFlows offers templates for assorted page builders, and that means you don’t have to give up your existing tools. They offer a frictionless, conversion-tested checkout process with a lot of reassurance and as few fields as possible to avoid cart abandonment. One-click order bumps offer complementary products, training programs, and warranties to boost ROI.

If cart abandonment does happen, CartFlows connects to your CRM to retarget those customers. It offers dynamic linking to relate to each page in your sales funnel, so visitors can naturally flow through the sales process.


  • Conversion optimized funnels
  • Funnel and page templates
  • Training for each feature
  • Compatible with any page builder
  • Frictionless checkout with customizable fields
  • Checkout order bumps
  • Upsells and downl-sells
  • Cart abandonment triggers
  • Dynamic linking
  • Analytics and tracking metrics


  • the optimized checkout process will improve conversions
  • Works with existing builders and pages
  • Cart abandonment follow up
  • Lots of well-designed templates


  • Only works with WordPress
  • No A/B testing
  • No capability to drive traffic to your funnels


If you have a WordPress website using WooCommerce, this is an excellent tool to optimize checkout and sales.


Final Thoughts

Use these funnel-builder Softwares to convert more visitors into customers! Whether you’re new to or a professional web designer, these tools are simple to work with and designed to conduct visitors from awareness to conversion, considering every part of between! Optimize your Business for sales with those sales funnels software tools.


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